Golden Line Mobile
المعيار الذهبي في شعفاط
A complete brand overhaul for Shu'fat's leading phone and accessories shop. From a generic storefront to a premium visual identity that commands attention.
The Challenge
Golden Line had no visual identity beyond a basic logo. In a competitive market with dozens of phone shops, they needed to stand out and convey premium quality — even though their prices are fair for the East Jerusalem market.
Our Solution
We built a complete brand DNA from scratch: a cinematic dark-and-gold identity with 5 logo variants (Obsidian, Leather, Glass, Shield, Vector), a social content system, and product photography guidelines. Every post carries the signature gold thread.
Our Process
Discovery
Visited the shop, understood the product range, analyzed competitors in Shu'fat market.
Brand DNA
Defined the Deep Charcoal + Burnished Gold palette. Selected Amiri and Cairo typography for Arabic-first design.
Logo System
Created 5 logo variants — each suited for different contexts: social media, print, embossed packaging, digital watermarks.
Content System
Built reusable social templates with Jerusalemite dialect copy, WhatsApp CTAs, and seasonal campaign frameworks.
Brand Colors
Logo System
Ready to Your Brand? Transform
No sales pitch. No pressure. Just a conversation about what your business needs and how we can make it happen.
No commitment. No pressure. We respond within an hour.